MEC SWOT Analysis

Strengths

- The business and products have the smallest possible footprint

- The brand encourages everyone to lead an active lifestyle

- High quality, high performance products

- Competitive prices

- Operate honesty and fairly

- Lead by example, they aim motivate others to act for the people and planet

- Products are sustainably sourced

- Act to preserve and restore wild places

- Loyal customer base

- Innovative and creative

Weaknesses

- Products are expensive

- Only a Canadian business

- Limited stores across Canada

Opportunities

- Continue to become the country’s most sustainable business

- Aspire to be the most viable and vibrant outdoor retail business in Canada

- Want the ability to engage all Canadians to live an active life

- Expand business internationally

Threats

- COVID-19

- Increasing competition